Karl-Anthony Towns, Bryce Harper and J.J. Watt Force Gatorade Drinkers to 'Burn it to Earn it' in Hilarious New Campaign

No Gatorade drinker is safe.

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If you happen to be casually strolling down the street sipping a bottle of Gatorade with no perspiration visible on your brow, prepare to be embarrassed by a famous athlete in front of a lot of people.

That's the gist of Gatorade's new campaign, which features athletes like J.J. Watt, Bryce Harper and Karl-Anthony Towns emerging from a truck to challenge random Gatorade drinkers to some sort of athletic competition, which the civilian usually loses. Whether it's Watt sacking an unsuspecting drunkard, Towns challenging a guy to a dunk contest or Harper catching someone in a rundown, drinking Gatorade without having preceded it with an athletic activity is a dangerous offense.

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If you happen to be casually strolling down the street sipping a bottle of Gatorade with no perspiration visible on your brow, prepare to be embarrassed by a famous athlete in front of a lot of people.

That's the gist of Gatorade's new campaign, which features athletes like J.J. Watt, Bryce Harper and Karl-Anthony Towns emerging from a truck to challenge random Gatorade drinkers to some sort of athletic competition, which the civilian usually loses. Whether it's Watt sacking an unsuspecting drunkard, Towns challenging a guy to a dunk contest or Harper catching someone in a rundown, drinking Gatorade without having preceded it with an athletic activity is a dangerous offense.

Check out the full playlist above, and be safe out there, folks.


Photo Credit: Getty Images // Thinkstock

Topics: FOOTBALL | BASEBALL | NEWS | GATORADE | J.J. WATT | BRYCE HARPER | KARL-ANTHONY TOWNS